Michael Hill Jeweller

Social Media and Campaigns Brisbane

Facebook Ad Campaigns

Communicating the rarity and exclusivity of Michael Hill’s Heritage Collections, sets the brand apart from its competitors.

A digital campaign was executed utilising flat lay photography and was rolled out as a carousel across Facebook and Instagram.

Specific content was further tailored towards Ecommerce sales such as Mother’s Day in which a series of Instagram Stories was created to engage customers and increase traffic and conversion to the website.

Social Media

Michael Hill’s target audience of young females required a specifically tailored social media feed to appeal to their ideal customer.

Clean photography and editing

Editing photos every month for a curated feed, in line with the colour scheme of the month, required planning, use of Lightroom and Photoshop, and coordination with marketing departments to ensure social media matched other online channels such as website and eDM content. Specific content was further tailored towards Ecommerce sales such as Mother’s Day in which series of Instagram Stories was created to engage customers and increase traffic and conversion to the website