With a brand vision of creating a Gin that tasted like sunshine in a glass, the AURA HOUSE logo was inspired by sun rays, the intricate patterns on crystal gin glasses and the light refraction through the crystal glass on a hot summer day. Together these elements form the AURA HOUSE logo, an angular yet refined crystalised sun icon emerging from a horizon line.
A logo created to symbolise the sun, but created with sharp angles to mimic the patterns on a crystal glass and the light refraction that is emitted from crystal.
A logo designed to be used across a variety of print and digital design.
The flexibility in the logo design was required in order to create versatility in the future gin range which will have multiple products.
The first product of the AURA HOUSE gin range emphasised botanical ingredients for a premium flavour. This was reflected in the packaging and label design through brand patterns and floral illustrations.
The label design for the first gin product for AURA HOUSE utilised the sun brand patterns and other secondary branding elements. Executed with a refined typographic label and balanced with illustrative elements of the botanical ingredients.