A Stellar Web Presence: A Comprehensive Guide to the Best Website Design for Beginners

Embarking on a journey to establish your business in the digital sphere is both thrilling and challenging. The creation of a website, an essential facet of this endeavor, often tops the priority list of any entrepreneur. Regardless of the scale or nature of your enterprise, a website is critical to carve your niche in the online market. Contrary to popular belief, creating your own website isn’t as daunting as it seems.

Phase 1: Selection of a Domain

The first step towards creating your best website design involves choosing an impeccable URL (Uniform Resource Locator). Ideally, your URL should mirror your business name, facilitating brand recognition and consistency, which are crucial elements for any entrepreneur.

If you’re a budding entrepreneur and still contemplating a suitable name for your venture, it’s prudent to explore available domain names first. Given the highly competitive online marketplace, finding an unoccupied domain name can be a tough nut to crack. Hence, starting with a domain name and then deciding on your business name can save you considerable time and resources in the long run.

Here are some guidelines to ensure that your chosen domain name is effective:

  • Steer clear of spelling errors: Websites with unconventional or incorrect spelling can make it challenging for users to remember and locate your site, hindering your online branding efforts.
  • Ditch the hyphens: While it might be tempting to have your business and domain names match perfectly, URLs with hyphens can appear spammy or misleading. Users may also struggle to remember a URL riddled with hyphens.
  • Say no to numbers: Similar to hyphens, numbers can make your URL difficult to recall. Unless your business name incorporates numbers, exclude them from your domain.
  • Keep it concise, straightforward, and lucid: A short, simple, and clear domain is easier to remember. If feasible, incorporate a primary keyword at the end of your URL, such as “hair salon” added to your business name. This strategy clarifies your offerings and aids in building a more memorable brand.

Phase 2: Registration of Your Domain

A common misconception among new entrepreneurs is equating the registration of a business name with that of a domain name. The two are distinct processes.

You can purchase your domain name from renowned sites like Ventra IP (an Australian-based business), Bluehost, or Google Domains for seamless G-Suite integration.

Suppose you’ve already registered your Australian business name and desire a “.com.au” domain. In that case, you’re automatically entitled to a matching domain name. However, if you’re eyeing a “.com” domain, ensure that the corresponding “.com.au” is available when registering your business name.

Phase 3: Choosing a Website Host

A website host stores all your content and data on their servers, making your website accessible and searchable online. Whenever someone enters your URL or clicks on a search result, the website host dispatches the requested information back to the user.

If you’re seeking a reliable web hosting provider or considering changing your current one, opting for Australian servers can enhance page loading speeds and provide local customer service. Top Australian hosting services include Synergy Wholesale, Ventra IP, Site Ground, and WP Engine.

Phase 4: Selection of Your Website Plan

Startups often find that website hosting costs are surprisingly affordable, especially for small businesses. Basic plans, payable monthly or annually, offer a cost-effective and swift solution to get your website up and running.

If your website contains substantial content like images, videos, and graphics that need to load quickly, investing in a higher-priced plan can be worthwhile. Such plans often reduce customer service wait times and increase the frequency of data backups on your website.

Phase 5: Acquisition of an SSL Certificate

An SSL (Secure Sockets Layer) certificate is the final piece of the puzzle in setting up your website. It serves as a security certificate, reassuring visitors, customers, and web browsers about the authenticity and safety of your website.

For e-commerce businesses, an SSL certificate is particularly crucial to safeguard customer data, including credit card and billing details, bolstering safety, security, and brand trust. Your website host may offer an SSL certificate, but if you’re uncertain or need assistance in setting it up, an experienced web designer can come to your rescue.

Phase 6: Platform Selection

The most popular platforms for building websites are WordPress, Shopify, and Squarespace, each tried and tested by millions of businesses. The future trajectory of your business growth will significantly influence which website you choose.

Establishing a website for your nascent business is vital to ensure visibility and facilitate online sales. The initial setup doesn’t have to be complex or expensive, especially if you adhere to the tips shared above. However, collaborating with an experienced web designer to create a practical and elegant site with solid foundations could be a more time and cost-effective strategy. You can then manage this well-structured site yourself, marking the successful completion of your journey towards the best website design.